Let’s let the Premier speak for herself on the Times of India Film Awards:
“Christy Clark says the show is less about ticket sales and more about the long lasting benefits.
“’It’s about having 100 million people see Vancouver and see British Columbia. This is part of a big trade initiative that we’ve started to open up those markets in India to create jobs here in British Columbia.’”
“But she admits the show isn’t being televised live. She says that was up to organizers to coordinate. Critics also say the province did a poor job marketing the three-day event.
So the BC Liberals paid $11 million for a show that wasn’t even broadcast live, but at least readers “see Vancouver and see British Columbia.” Correct.
Here’s the lead in the Times of India this morning:
Not one mention of the location in the whole story. It might as well have been held in Mumbai. The only mentions of the location were in local BC stories.
And let’s be clear. That’s what this is all about: Getting Bollywood stars here before the election so Clark can be seen arm in arm with them in the local South Asian media. It’s a pathetically transparent election strategy that delivers no benefit to the province.
And BC’s media ate it up.
(thanks to Sandy Garrossino for the tweet that started me looking at the Indian coverage)